Lomography has been established for a while in Hong Kong now, and has grown from a cult dalliance into quite a large, universal enterprise. You often see people in HK with little Holgas and Dianas strapped to their Fjallraven Kankens. It's great that the new generation has embraced toy cameras, as they were a part of my own photographic growth.
As an owner of the original LC-A, I was intrigued by this addition to the lomography.com lineup - a flat-nosed Russian optic, easy to fit on a digital M-Mount body. Having taken it for a spin, I was largely impressed by the ease of use and the playful vignetting. Of course, saturation needed a tweak to make those colours look Agfa-rich, but I'm happy with these.